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Empower Digital Grant: How To Get It!

Empower Digital Grant: How To Get It!

Reading Time: 5 minutes

What is the Empower Digital Grant?

Are you a small business owner in Massachusetts? Are you looking for ways to develop your digital capabilities? If so, then the Empower Digital Grant may be just what you are looking for!

 

The Empower Digital Grant is $5,000 to expand your Businesses Digital Capabilities

This grant program is open to those who qualify and was originally intentended to provide funding for the needs of small businesses owned by socially and economically disadvantaged individuals seeking tools and services to develop their digital capabilities in partnership with a Small Business Technical Assistance (SBTA) provider. 

In this blog post, we will discuss what the Empower Digital Grant is, who is eligible to apply, and how to apply!

We have an official Small Business Technical Assistance (SBTA) Provider 

Looking to make your small business dreams a reality? SBTA providers are the key – they’ll help you apply and provide technical support through every step of the process. Plus, work with qualified experts in areas like digital development planning that will get you closer to success! Through this grant program, they’ll provide both guidance and technical assistance as you work together with a Qualified Professional towards achieving digital transformation.

Empower Digital Grant Video

Grant Application Process

  1. Introduction
  2. Prequalification
  3. We create a proposal for your new website or marketing campaign.
  4. Introduction to the Grant Sponsor
  5. Complete The Application
  6. 4-6 weeks until the $5,000 grant funds are approved!

Get Started With Your Empower Grant Application

Is your business located in the state of Massachusetts?

12 + 13 =

Services We Can Provide With Your Empower  Digital Grant

Web Design

We have been building websites since 1998, but we are always on the cutting edge of web design. Our websites are modern, clean, attractive & fast!

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Social Media Marketing Management

Our social media marketing experts will make sure that you are speaking to your customers where they are, in the language they speak, so they can be informed & buy your product.

Google My Business Local Market Domination

If you're not taking the steps to dominate your local market with your Google My Business listing you are being left behind.

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Content Creation

Our marketing expertise will make sure that you are speaking to your customers where they are, in the language they speak, so they can be informed & buy your product.

Search Engine Optimization - SEO

Make sure that the pages of your website are speaking the language of search engines so Google will show them to your customers!

Digital Marketing - Google, Facebook & Instagram Ads

Let our advertising champions target the town or demographic do you want to do business with and we will have them knocking on your door.

Branding

Create a consistent brand experience, builds brand recognition, stand out from the competition. 

Business, Tech & Marketing Consulting

We provide support for all of your web technical issues. From integrating CRMs, Accounting Software or setting up your organizational email. No problem too big, no issue too small.

empower digital grant

APPLICANT ELIGIBILITY

The Empower Digital Grant is open to participants who meet the following requirements. Eligible applicants must be a small business that:

  • Has been nominated by a Technical Assistance Provider through MGCC’s Small Business Technical Assistance Program
  • Is based and operating within Massachusetts
  • Is employing 1-20 FTE employees (including 1099s)
  • Is the business owners’ primary source of income
  • Has an annual revenue not exceeding $2,500,000
  • Has completed and submitted the Digital Assessment to their SBTA Sponsor for review
  • Has been in business for a minimum of one year at the time of application
    • Requires 2021 Federal Business Tax Returns or Schedule C
  • Is NOT owned by someone employed by the sponsoring SBTA
  • Is NOT a nonprofit, not-for-profit, or charitable organization
  • Is NOT a business supplying digital services to other businesses (e.g. website design/development, SEO, programming)
  • Is NOT a franchise with more than 2 locations, including those individually owned-and-operated (Franchises with up to 2 locations will be considered, but MGCC reserves the right to limit grant funding to one location)
  • Is NOT a real estate rental/sales business
  • Is NOT a lobbyist
  • Is NOT a cannabis related business

Owned by:

  • An individual of 18 years or older at the time of application
  • A United States citizen or permanent resident

ATTENTION MULTI-BUSINESS OWNERS: When applying, be aware MGCC reserves the right to limit grant funding for one business per owner.

How To Use The Holidays To Your Marketing Advantage

How To Use The Holidays To Your Marketing Advantage

Reading Time: 3 minutes

How You Can Use Holidays to Your Marketing Advantage

If you’re like most people, the holidays are a time to relax and enjoy time with family and friends. But if you’re a marketer or business owner, the holidays can be a great opportunity to boost your business. Here are some tips on how you can use holiday festivities to your marketing advantage.

Get festive with your products – offer holiday-themed packaging or discounts

What better way to get into the holiday spirit than with your favorite products and services? Santa isn’t the only one who’s feeling festive this season – why not share in some of his cheer by offering your customers special holiday-themed packaging or discounts on their purchases? Whether they’re shopping online or in-store, customers will appreciate being able to enjoy a little extra fun in the form of Season’s Greetings packaging and deals that spread the Christmas joy. Let the bells jingle and make sure your customers are singing “Ho Ho Ho!”

Create social media campaigns around popular holidays – think hashtags, giveaways, and user-generated content

With popular holidays like Halloween, Christmas, and New Year’s Eve fast approaching, now is the perfect time to hatch some funny and ridiculously NERDy plans to create stand-out social media campaigns. You can do this with clever hashtags, giveaways with fun prizes, and user-generated content that will give your campaign maximum visibility, loads of exposure in users’ feeds ( thanks to those ever-friendly algorithms), and plenty of people talking about it. See? Ridiculously NERDy plans can sometimes be the most rewarding!

Run a Holiday Toy Drive or Other Charity Effort

Organizing a charity effort, like a holiday toy drive, is a great way to give back while receiving plenty of positive publicity for your business. It’s an excellent cause that can significantly boost your organization’s reputation and bring in new customers eager to support businesses committed to helping those in need. While organizing any type of charity effort requires some planning and coordination, the rewards are certainly worth it. Not only can you make a real difference in people’s lives, you’ll enjoy great brand recognition and increased sales due to the extra attention of potential customers. Seeing how even a small gesture can bring about so much good should be motivation enough for any accountant or business owner looking for ways to make their mark on society.

Take advantage of seasonal trends – people are more likely to search for winter apparel or summer travel during those times of year

Trends don’t just appear with the changing of the seasons – they shift inside our own heads! As temperatures start to drop, suddenly everyone’s in search of the latest winter apparel or cozy new sweaters. Then when summer rolls around, our thoughts turn to booking trips for some sun-soaked fun. Trends like these aren’t to be taken lightly – taking advantage of them could give your business a major boost. So what are you waiting for? Get out there and take advantage of seasonal trends!

Plan ahead – start working on your holiday marketing strategy well in advance so you’re not scrambling at the last minute

Gather ’round everyone! Planning ahead is the key to success when it comes to your holiday marketing strategy. By taking the time up front to organize and strategize, it will save you a lot of stress and headaches as we get closer to the big day. Having an established plan with standard operating procedures ensures that everything runs smoothly for your holiday promotions. So don’t be afraid to take the necessary steps now – by planning ahead, you can have the most fun and exciting holiday season yet!

These are just a few ideas to get you started on thinking about how you can market your products or services during the holidays. Whatever you do, make sure you’re planning ahead so you’re not scrambling at the last minute. And most importantly, have fun with it! After all, holiday marketing is all about spreading cheer and getting people into the spirit of giving. What are your favorite holiday marketing strategies? Leave a comment below and tell us!

How To Ask For a 5-Star Review (And Get It!)

How To Ask For a 5-Star Review (And Get It!)

Reading Time: 6 minutes

The Complete Guide to Getting Google Reviews for Your Google My Business Listing

5 Star Google Reviews are the Ultimate Trust Builder

If you know how to effectively ask for a 5 star Google review you’ll be able to rank your Google Business Profile above those of your competitors. This is absolutely huge in generating new business from clients and customers who need your services. You can’t be a great white shark in the big blue ocean if you’re not even a big fish in your own little pond yet. You must corner your market.

Don’t be afraid to ask, but make it good when you do!

Like any time we ask anyone for anything an in-person is always most effective. So do anything you can to expose people to the idea so they won’t be surprised when you do ask. Talk to them about your business, mention how you’re looking to expand, and even chat about Google reviews in person or on the phone if you can. 

However, ultimately you’ll need to forward them the review link so they can actually submit the review. Thus it will be essential to send via e-mail or text to get them to actually submit the review. To do that you’ll need to be able to find the review request link yourself.

 

How to Get Your Review Link (2 methods)

Get Your Review Link from the Search Results

With just a few clicks, you can find your Google review link on the search results page in seconds.

Step 1 – Ensure that you’ve signed into Gmail with your business account, and then follow these steps:

Step 2 – Type “your business name” into Google and search for your business.

Step 3 – Click the “Get More Reviews” link.

Now you’ve got the link and you can text or email it to your contacts! 

Get the Review Link from Google Business Manager

To get your review link, sign in to Google Business Manager business.google.com with the Google Account (Gmail account) which manages your Business listing, and scroll down until you see “Get More Reviews” on the main page (as seen below).

google business profile google my business

How to Manage Your Google Business Listing & View Your Insights / Analytics

The best way to conveniently do this is to have the Google Maps app on your phone (available for Apple iPhone & Android Phones) so you can easily click the “Get More Reviews” button (seen below) and fire off the request to anyone you have in your phone contact list via text or email.

What happened to the Google My Business App? Google discontinued it and moved its functionality into the Google Maps app!

A 5-star Google review can be like a goldmine for businesses. They are the most coveted type of review because they not only help to improve your ranking on Google, but they also have a huge psychological impact on potential customers.

Studies have shown that people are much more likely to trust a business with 5-star reviews and that they are also willing to pay more for products and services from 5-star businesses.

In other words, 5-star reviews can help to drive highly targeted traffic to your business, and they can also significantly increase your bottom line. So if you’re looking to give your business a boost, make sure to encourage your satisfied customers to leave 5-star reviews on your Google Business Profile.

 

6 Steps to Structure your ask for a 5-star Google review aka my “secret script.”

Studies show that people are dramatically more likely to complete your request if you do these things.

 

  1. Use their name – Start with “Hello James” or “Good afternoon Jane”. Leading off with someone’s name reminds them of how familiar and close you are.
  2. Make the ask – “Would you please give me a 5-star Google review?”
  3. Give them a reason“Because I’m trying to get ahead of my local competition” It doesn’t have to be crazy, studies show that even if the reason doesn’t seem that important the person will be much more likely to give you the review if you give them a reason.
  4. Include a number if you can “I’m trying to get to 10 (or 25) five-star google reviews to get ahead of my local competition” is even better.
  5. Tell them it won’t take much time so they do it right away. “it will only take 2-3 minutes of your time and it will help me a LOT!”
  6. Provide them with the link – Hit them with the link right away! You’ve set them up and they’re ready to give you a five-star Google Review, make sure you make it easy for them and hit them with the review link right now!
How to ask for a 5 star google review

The number & quality of your Google Reviews makes a major difference in how much NEW BUSINESS you will receive from people who find you online and call your establishment to hire you. 

When you know how to ask for a 5 Star Google Review, you’ve got a majorly important skill you need to grow your business.

Example Script You can Copy, Adjust & Use to get 5 Star Google Reviews

 “Hello *Their Name*, would you be willing to give me a quick 5 star Google review? I’m trying to get to 25 five-star reviews today, so I can get ahead of my local competition. It will only take 2-3 minutes of your time. Here’s the link. “

We have found this is extremely effective, ask in person first (if possible) send a message via text or email, include their name, give them a reason you are asking (use my reason or create your own,) include a number & tell them it won’t take up much of their time and give them the link so they can actually do it.

If you follow this technique on How to ask for a 5 Star Google Review, I guarantee you will have a greater than 90% success rate when you ask your clients & friends for a five star google review.

Do you need help getting listed on Google? If you don’t have your Google Business Profile (formerly Google My Business) set up & optimized it’s like you’re not even listed on the phone book.

Contact us right away and start getting the new business you deserve.

Don’t know if you’re listed on Google? Need help getting the business your company deserves?

How To use AI to Dominate The Business Networking Scene

How To use AI to Dominate The Business Networking Scene

Reading Time: 3 minutes
There’s no question that networking is a critical part of any business owner or entrepreneur’s success. But with the advent of artificial intelligence (AI), there may be some new opportunities to supplement your existing networking group – and potentially expand your reach even further. Here are a few ideas on how you can use AI to help take your networking game to the next level.

You can use AI to brainstorm ways to recruit new members for your BNI networking group

Brainstorming for ideas on how to recruit new members for your BNI networking group just got easier with artificial intelligence (AI). Using the powerful capability of AI, you can generate an endless well of creative thought that will jump-start networking activities. Imagine having AI at your disposal to help craft and deliver engaging messages that will reach potential new members like never before! It’s an exciting situation that elevates the game of brainstorming like a superpower. With the help modern AI, gone are the days of not know exactly how to attract people to join your network – AI is here to make sure your message always hits the mark.

You can use AI to write social media posts to advertise this networking group

Networking is an invaluable tool for success and BNI is the premier networking group to be a part of! AI technology can make advertising this amazing networking group on social media a cinch. With AI, you won’t have to worry about crafting interesting posts with captivating pictures – it’s completely taken care of! Networking with BNI will ultimately benefit you, so stop wasting time and let AI take your social media presence to the next level.

You can use AI to Write Follow Up emails to your meetings

Follow up emails are a critical component of any successful email marketing plan. There’s nothing worse than going to all the trouble of having a productive meeting only to never hear from the people involved afterwards! But with AI, you can have powerful, engaging follow-up emails sent out automatically whenever your meetings end. Automatically tracking conversations and being able to personalize email content is simple; plus, it frees up your time and energy so that you can focus on what matters: actually making things happen! If you’re serious about success in your business or life, AI-powered follow up emails are something you simply must consider.

 

You can use AI to write a script for your networking group presentation.

Writing the script for a networking group presentation used to be a challenge for most people. However, with the help of AI that is no longer the case. With AI, you can quickly generate an optimized script tailored to your needs and objectives. You’ll be able to create an elevator pitch that’s engaging and memorable, along with providing your audience with all the necessary information they need. And there’s no limit on how creative you can get! AI ensures that you get more time to focus on impersonating your script, making it even more entertaining for your audience.

All in all, there are many ways that you can use AI to support your BNI networking group. From helping you write follow up emails and social media posts, to brainstorming new ideas for recruiting members and writing a script for your presentation – AI can be a powerful tool to help you streamline your processes and save time. So if you’re looking for ways to make your BNI group run more efficiently, consider using AI tools like ChatGPT or Jasper. What other ways do you think AI could help improve business processes? Let us know in the comments below!

TOP 10 TIPS FOR CREATING YOUTUBE SHORTS THAT GO VIRAL

TOP 10 TIPS FOR CREATING YOUTUBE SHORTS THAT GO VIRAL

Reading Time: 10 minutes

Are you looking to create viral youtube shorts, TikTok or Instagram Reel? If so, you’re in luck! In this blog post, we will share 10 tips that will help you create content that is sure to be shared by your friends and followers. So without further ado, let’s get started!

The Creator Economy

For better or worse we are living in the “Creator Economy”. There are now 2 types of people: creators & everyone else.

Creating content that connects with an audience brings marketing value greater than many thousands of dollars of Google Ads, Facebook Ads, Print Marketing, and the like.

That means that creators can influence the market to buy a product and there’s even more good news! If you’re reading this you have the ability to become a vital cog in this new economy by becoming a creator yourself.

Search Engine Decay is Real!

Have you noticed Google isn’t as good?

It’s starting to seem like search engine results are less useful than they are structured to get traffic. Especially the top-ranking stuff.

 

Get The Complete Guide to Creating Viral YouTube Shorts!

This 10-step guide will teach you how to create viral Youtube Shorts that position you as a well-known expert regardless of your industry!

You have Successfully Subscribed!

 

More & More People Search on Social

And all of social, everything that goes viral particularly, is VIDEO CONTENT. TikToks, Instagram Reels & YouTube shorts.

The Most Important Search Engine Isn’t Google… it’s YOUTUBE!

When you need to learn how to do something that is simple or complex, do you want to read about it or do you want to watch a video and have someone explain it to you with visual aids and examples of the job being done?

YouTube is Google, so Google Favors Shorts!

Thus Only YouTube Shorts Appear On Google Search. Not TikToks, Not InstagramReels!

Video Marketing Is Everything | The Short Form Video War

Video Marketing is everything. It’s not a stretch to make a joke that the average American is probably on their phone, on social media, looking at videos at this very second. So it makes sense that right now there is a war going on between 3 major players. This is good for you because they can’t squeeze down the organic traffic that creators like you can get for FREE!

  1. TikTok – The Ubiquitous Brand Name that was first to market and has a strong lead
  2. Instagram Reels – (by Facebook) Reels are super powerful and catch on virally on Instagram & Facebook.
  3. Youtube Shorts – This platform is the only one that gets indexed by Google. Thus it’s the only one with REAL SEO VALUE!

Future Outlook & Expectations for Youtube Shorts, Instagram Reels & TikTok 

Since Google is under such a clear and present threat from TikTok and Facebook for the soul of the video content-consuming public we can reasonably predict they will continue to expand the organic reach of YouTube shorts not only in YouTube searches but also in wider search results (SEO)!

 

 TOP 10 TIPS FOR CREATING VIRAL YOUTUBE SHORTS

 Market Research: The First Step To Solving EVERY problem. Research the Competition.

Search Youtube 2-3 times to see content that ranks highly for your topic and figure out what it’s like and what makes it good. Note: This is a necessary step on all social media platforms and for ranking your website in Google Search Listings (SEO)

How To Research

Try to make content that is similar to the most popular content on that platform but is better in one specific way. Funnier, Shorter, More Useful, More Adorable, more clearly explained. If you can do this you have a chance of ranking along side the big boys of that search term!

Youtube Shorts

Youtube Shorts Tip #1

Have a Catchy Intro, or you’re already cooked! 

It’s essential. Get to the point right away. They won’t stick around long if you bore them. 

Short attention spans are the norm these days, so it’s important to make sure your YouTube Short catches your viewer’s attention right away. The best way to do this is to have a catchy intro that gets to the point quickly. You don’t want to bore your viewers with a long, drawn-out introduction – they’ll likely just move on to the next video if you do. So make sure you grab their attention from the start, and you’ll have a better chance of keeping them around for the whole video.

Youtube Shorts

 Youtube Shorts Tip #2

Use Different Camera Angles

It Creates motion & Excitement. Action is key, it can save a boring Product! 

Camera angles are important! They can make or break a scene. It’s all about creating excitement and motion. You want your viewers to be engaged, so action is key. By using different camera angles, you can add interest and energy to your videos. So don’t be afraid to experiment. Try different things and see what works best for you. Who knows, you might just find your next big hit!

 Youtube Shorts Tip #2

Use Different Camera Angles

It Creates motion & Excitement. Action is key, it can save a boring Product! 

Camera angles are important! They can make or break a scene. It’s all about creating excitement and motion. You want your viewers to be engaged, so action is key. By using different camera angles, you can add interest and energy to your videos. So don’t be afraid to experiment. Try different things and see what works best for you. Who knows, you might just find your next big hit!

Youtube Shorts
Youtube Shorts
 Youtube Shorts Tip #3

Keep the Clips Short!

1 second is plenty for people to understand! Don’t go longer unless you’re great on camera.

Attention span is everything when it comes to YouTube Shorts. You want to make sure that your viewers are able to understand the content of your video in a short amount of time. This is why it is important to keep your clips short! 1 second is plenty for people to understand what is happening in the clip. If you are not great on camera, then it is best to keep your clips shorter so that people are not left confused about what is happening in the video. Action is also key in keeping people engaged with your content. By including action-packed clips, you will be sure to keep people hooked on your YouTube Shorts videos!

 

Youtube Shorts
 Youtube Shorts tip #4

Listen To The Sound!

Choose music that’s trending (!) & turn the volume down a little. Sound effects connect big time too!

Ears are important! You need to listen to the sound. What kind of sounds? Well, mostly music. But not just any music – trending music. And not too loud, though. You want people to be able to hear the sound effects too. They connect us emotionally to the video in a big way. So choose your music carefully and don’t forget the sound effects!

 Youtube Shorts tip #4

Listen To The Sound!

Choose music that’s trending (!) & turn the volume down a little. Sound effects connect big time too!

Ears are important! You need to listen to the sound. What kind of sounds? Well, mostly music. But not just any music – trending music. And not too loud, though. You want people to be able to hear the sound effects too. They connect us emotionally to the video in a big way. So choose your music carefully and don’t forget the sound effects!

Youtube Shorts
Youtube Shorts
 Youtube Shorts Tip #5

Use Your Smartphone!

Ditch the DSLR. Do everything in one place! One device for shooting & Editing everything means less time sending big video files around!

If you’re looking for a way to reduce your production time and increase your efficiency, then using your smartphone to shoot and edit your videos is a great option. Smartphones are incredibly easy to use, and they allow you to do everything in one place. This means you don’t have to worry about sending big video files around, and you can focus on getting your videos edited and uploaded as quickly as possible. Plus, using your smartphone gives you the freedom to shoot your videos anywhere, anytime. So if you’re looking for a quick and easy way to produce high-quality videos, then using your smartphone is the way to go.

 

Youtube Shorts
Youtube Shorts Tip #6

Get a Stand (With a Light)

Ease of shooting & essential lighting for short money! Stability, ease of use, and lighting = success.

Stand up for your shots! A stand will make shooting so much easier, and a ring light will provide essential lighting for short money. Stability, ease of use, and lighting are key to success when shooting YouTube Shorts videos. So get a stand and a ring light, and you’ll be well on your way to becoming a YouTube Shorts video superstar!

Youtube Shorts

 Youtube Shorts Tip #7

Use A Dedicated Video App.

Don’t post tiktok’s on Youtube or Youtube videos on Instagram Reels. These platforms don’t like that and you WON’T get boosted if you do it.  

If you’re serious about making great YouTube Shorts videos, then you need to be using a dedicated video app. We recommend: Splice (iPhone) & Canva (desktop). They are both great options that will help you produce videos more efficiently. By using a dedicated video app, you can avoid the hassle of having to post TikTok’s on YouTube or YouTube videos on Instagram. Plus, you’ll be able to take advantage of features like video templates and editing tools that will make your life easier. So if you’re looking to up your YouTube Shorts game, be sure to use a dedicated video app.

Youtube Shorts

Youtube Shorts tip #8

Use The App Fonts Specific to Each Social Media Platform

Text & captions make a huge difference. They make it easy for the viewer to understand your message. Use popular fonts for each platform. The text conveys vital info even if the volume isn’t up!

Platform specific fonts are important to use in your YouTube Shorts videos. The text conveys vital info even if the volume isn’t up! This is why using popular fonts for each platform is key. By using the right font, you can make it easy for the viewer to understand your message. Platform specific fonts also help to make your video look more professional. Consequently, using the right font can help you convey your message more effectively and make your YouTube Shorts videos look more professional.

Youtube Shorts
 Youtube Shorts Tip #9

Repurpose Your Content!!!

What doesn’t catch fire on Youtube shorts might go totally viral on TikTok or Instagram Reels. Don’t miss huge opportunities for your video content!

This is a great tip for content creators! When you create a piece of content, don’t just think about where it might do well. Think about all the different platforms it could be repurposed for. That way, you get the most bang for your buck!

For example, let’s say you create a piece of content that doesn’t perform as well as you hoped on YouTube Shorts. But then you post it on TikTok and it goes viral. Suddenly, all that work has paid off and you’ve reached a whole new audience.

So next time you’re planning your content strategy, remember to think about how you can repurpose your content to get the most value out of it. Create once, post everywhere!

Youtube Shorts
Youtube Shorts Tip #10

Keep Learning & Support Other Creators

Learn from other creators. Grow your audience by commenting, liking, and subscribing.

One thing that all great creators have in common is that they never stop learning. If you want to grow your audience, it’s important to do your research and see what other creators are doing. Find out what’s working for them and see if you can apply those same principles to your own work. Additionally, subscribing to and commenting on other channels is a great way to get exposure for your own channel. By taking the time to engage with other creators, you’ll not only learn more about the process of creating videos, but you’ll also build up a network of fellow YouTubers who can help promote your work. So whatever you do, don’t forget to keep learning. It’s the key to success on YouTube.

Youtube Shorts Tip #10

Keep Learning & Support Other Creators

Learn from other creators. Grow your audience by commenting, liking, and subscribing.

One thing that all great creators have in common is that they never stop learning. If you want to grow your audience, it’s important to do your research and see what other creators are doing. Find out what’s working for them and see if you can apply those same principles to your own work. Additionally, subscribing to and commenting on other channels is a great way to get exposure for your own channel. By taking the time to engage with other creators, you’ll not only learn more about the process of creating videos, but you’ll also build up a network of fellow YouTubers who can help promote your work. So whatever you do, don’t forget to keep learning. It’s the key to success on YouTube.

Youtube Shorts

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