How You Can Use Holidays to Your Marketing Advantage
If you’re like most people, the holidays are a time to relax and enjoy time with family and friends. But if you’re a marketer or business owner, the holidays can be a great opportunity to boost your business. Here are some tips on how you can use holiday festivities to your marketing advantage.
Get festive with your products – offer holiday-themed packaging or discounts
What better way to get into the holiday spirit than with your favorite products and services? Santa isn’t the only one who’s feeling festive this season – why not share in some of his cheer by offering your customers special holiday-themed packaging or discounts on their purchases? Whether they’re shopping online or in-store, customers will appreciate being able to enjoy a little extra fun in the form of Season’s Greetings packaging and deals that spread the Christmas joy. Let the bells jingle and make sure your customers are singing “Ho Ho Ho!”
Create social media campaigns around popular holidays – think hashtags, giveaways, and user-generated content
With popular holidays like Halloween, Christmas, and New Year’s Eve fast approaching, now is the perfect time to hatch some funny and ridiculously NERDy plans to create stand-out social media campaigns. You can do this with clever hashtags, giveaways with fun prizes, and user-generated content that will give your campaign maximum visibility, loads of exposure in users’ feeds ( thanks to those ever-friendly algorithms), and plenty of people talking about it. See? Ridiculously NERDy plans can sometimes be the most rewarding!
Run a Holiday Toy Drive or Other Charity Effort
Organizing a charity effort, like a holiday toy drive, is a great way to give back while receiving plenty of positive publicity for your business. It’s an excellent cause that can significantly boost your organization’s reputation and bring in new customers eager to support businesses committed to helping those in need. While organizing any type of charity effort requires some planning and coordination, the rewards are certainly worth it. Not only can you make a real difference in people’s lives, you’ll enjoy great brand recognition and increased sales due to the extra attention of potential customers. Seeing how even a small gesture can bring about so much good should be motivation enough for any accountant or business owner looking for ways to make their mark on society.
Take advantage of seasonal trends – people are more likely to search for winter apparel or summer travel during those times of year
Trends don’t just appear with the changing of the seasons – they shift inside our own heads! As temperatures start to drop, suddenly everyone’s in search of the latest winter apparel or cozy new sweaters. Then when summer rolls around, our thoughts turn to booking trips for some sun-soaked fun. Trends like these aren’t to be taken lightly – taking advantage of them could give your business a major boost. So what are you waiting for? Get out there and take advantage of seasonal trends!
Plan ahead – start working on your holiday marketing strategy well in advance so you’re not scrambling at the last minute
Gather ’round everyone! Planning ahead is the key to success when it comes to your holiday marketing strategy. By taking the time up front to organize and strategize, it will save you a lot of stress and headaches as we get closer to the big day. Having an established plan with standard operating procedures ensures that everything runs smoothly for your holiday promotions. So don’t be afraid to take the necessary steps now – by planning ahead, you can have the most fun and exciting holiday season yet!
These are just a few ideas to get you started on thinking about how you can market your products or services during the holidays. Whatever you do, make sure you’re planning ahead so you’re not scrambling at the last minute. And most importantly, have fun with it! After all, holiday marketing is all about spreading cheer and getting people into the spirit of giving. What are your favorite holiday marketing strategies? Leave a comment below and tell us!