When it comes to logo design, many clients unintentionally stall the process by seeking too many opinions. While feedback can be helpful, over-involving others can lead to confusion, indecision, and a lack of focus. It’s easy to lose sight of the core message your...
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Web Design & Marketing Blog Topics
The Power of Logo Design: How it Shapes Your Branding
by Betsy Gold | Branding, Graphic Design, Logo Design, Marketing
A logo is more than just a pretty image or a piece of artwork. It is a powerful tool that can shape the perception of your brand and leave a lasting impression on your target audience. Logo design is an essential element of branding that goes beyond aesthetics and...
Maximizing Your Reach: A Guide to Social Media Marketing
by Jon McDaniels | Content Creation, Facebook, Instagram Reels, Marketing, SEO, Social Media Marketing
Maximizing Your Reach: A Guide to Social Media Digital Marketing In today's fast-paced digital world, social media has become an essential part of our lives. It's not just a platform for connecting with friends and family but also a critical tool for businesses to...
Brand Storytelling is a Powerful Marketing Tool
by Meg Praino | Content Creation, Marketing, Social Media Marketing, Web Design
Brand Storytelling is all about creating a story that resonates with your audience. When you can capture their attention and imagination, you create a connection that can lead to customer loyalty. But how do you use brand storytelling to create a brand that stands out...
Empower Digital Grant: How To Get It!
by Andrew Peterson | Empower Digital Grant, Google My Business, How To Work With A Web Designer, Marketing, Web Design, Website Maintenance
What is the Empower Digital Grant? Are you a small business owner in Massachusetts? Are you looking for ways to develop your digital capabilities? If so, then the Empower Digital Grant may be just what you are looking for! The Empower Digital Grant is $5,000 to...
How To Use The Holidays To Your Marketing Advantage
by Andrew Peterson | BNI, Business Networking, Content Creation, Marketing, Sales Training, Social Media Marketing, Standard Operating Procedures
How You Can Use Holidays to Your Marketing Advantage If you're like most people, the holidays are a time to relax and enjoy time with family and friends. But if you're a marketer or business owner, the holidays can be a great opportunity to boost your business. Here...