Benefits of Local SEO for HVAC and Contractors on the South Shore If you’re an HVAC company, plumber, or contractor serving the South Shore, local SEO can help your business. Unlike traditional marketing, local SEO targets customers actively looking for solutions near...
Web Design & Marketing Blog Topics
Brand Storytelling is a Powerful Marketing Tool
by Meg Praino | Content Creation, Marketing, Social Media Marketing, Web Design
Brand Storytelling is all about creating a story that resonates with your audience. When you can capture their attention and imagination, you create a connection that can lead to customer loyalty. But how do you use brand storytelling to create a brand that stands out...
Empower Digital Grant: How To Get It!
by Andrew Peterson | Empower Digital Grant, Google My Business, How To Work With A Web Designer, Marketing, Web Design, Website Maintenance
What is the Empower Digital Grant? Are you a small business owner in Massachusetts? Are you looking for ways to develop your digital capabilities? If so, then the Empower Digital Grant may be just what you are looking for! The Empower Digital Grant is $5,000 to...
Are Website Builders Like Wix & Squarespace Worth It?
by Andrew Peterson | How To Work With A Web Designer, Recommendations, SEO, Web Design
Reading Time: 2 minutesAre you considering using website builders like Wix, Squarespace, or Weebly for your business? Before you decide, it’s crucial to understand the potential limitations these platforms may impose on your online presence. While they offer ease of use, they often result in generic designs that fail to distinguish your brand from competitors. Moreover, their limited customization options can hinder your website’s functionality and scalability. Perhaps most importantly, these builders are not optimized for search engine performance, which can significantly impact your site’s visibility and traffic. Investing in a custom-built website tailored to your unique needs can provide greater flexibility, a distinctive design, and enhanced SEO capabilities, ultimately leading to better business growth
Complete Guide to Working With A Web Designer
by Andrew Peterson | How To Work With A Web Designer, Standard Operating Procedures, Web Design
How To Work With a Web Designer What they will probably ask from you, even if they don't you should forward this stuff to them! So you're ready to start your website development project (with me or any other website designer). Congratulations! You're ahead of the...