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Are Website Builders Like Wix & Squarespace Worth It?

Written by Andrew Peterson

Andrew Peterson is a Web Designer, Creator, Marketing Agency Leader, SEO expert & public speaker. He founded Wicked Modern Websites in 2007 and has been helping businesses grow ever since!
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Are website builders worth it?

You might be surprised to hear that I say no.

In my experience, website builders like Wix, Squarespace and Weebly are simply not worth the time or money. While they may be easy to use, they produce subpar websites that look amateurish and lack the features and customizability of a truly professional website.

Website builders have a lot of disadvantages that most people don’t realize until they’ve already built their website. For starters, you’re limited to the templates and features that the website builder offers.

This means that your website will look and feel like every other website built with that same platform. If you want to stand out, you’re going to have a hard time.

Secondly, website builders are not built for SEO. Sure, you can add some keywords and descriptions but you’re still going to be at a disadvantage compared to a website that was custom-built with SEO in mind.

Lastly, and this is the most important point, website builders are not flexible. Once you’ve built your website on one of these platforms, you’re pretty much stuck with it. If you want to make any major changes, you’re going to need to start from scratch – which defeats the purpose of using a website builder in the first place.

All in all, we don’t recommend using a website builder. If you want a truly unique and flexible website, it’s worth it to invest in a custom-built site.

Everyone business has different needs so each project is unique. The initial consultation will define which deliverables are most important to your success.

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