MEtropolitan Plastering & Painting Case Study
Metropolitan Plastering & Painting Case Study
+236% user activity & +170% visitors in 30 days (after website + Google optimizations)
We redesigned Metropolitan’s website to better showcase craftsmanship and trust signals, then improved their Google Business Profile + local SEO. The result: a noticeable lift in visibility, clicks, inquiries, and quote requests from local homeowners and contractors.
In addition to redesigning Metropolitan Plastering & Painting’s website, we helped generate remarkable growth in online visibility and customer engagement. Within just one month of launch, user activity increased by over 236%, and website visitors rose 170% compared to the previous 28 days.
By optimizing Rafael’s Google Business Profile and improving his local SEO, the company saw a sharp rise in inquiries, website clicks, and quote requests — driving more qualified leads from homeowners and contractors across the South Shore and surrounding areas. Metropolitan Plastering & Painting is now enjoying consistent traffic growth and stronger brand awareness than ever before.
*Results shown from Google Analytics + Google Business Profile insights.
A few months ago, Rafael Vasconcelo, owner of Metropolitan Plastering & Painting, reached out to us looking to strengthen his online presence and better showcase his team’s craftsmanship. His existing site didn’t fully represent the quality of his work — and he wanted a design that reflected the professionalism and attention to detail his company is known for.
We partnered with Rafael to redesign his website with a fresh, modern layout that highlights both his residential and commercial services, as well as the premium finishes his team provides.
As part of the project, we:
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Designed a clean, mobile-friendly layout to feature his painting and plastering services.
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Built out a gallery section to showcase completed projects and transformations.
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Improved on-page SEO to boost visibility on Google for local searches.
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Integrated an easy-to-use contact form to streamline quote requests.
The result is a sleek, trustworthy web presence that reflects Metropolitan’s reputation for quality and detail.
Rafael was thrilled with the final site — and has already noticed increased inquiries coming directly from his new online presence.
